Digital Magazine and Newspaper Editions: Best Practice Cases
Olive uses an XML schema that is primarily a page and document description language,
but also encapsulates logical information (content structure, tags, hyperlinks, image
maps, etc.) within graphical layout information. This enables it to produce both
graphically rich page layouts and flexible, device-dependent views from the same XML.
Olive’s XML schema is designed to be used with filters and XSL templates to produce
output in industry standards such as NITF, OAI, News, ADSML, or METS.
Olive’s XML schema is designed to promote component extraction and tagging for
search and direct access to components, as well as to promote long-term archiving and
preservation.
The core technology is used in several Olive applications:
ActivePaper Daily
ActivePaper Daily (APD) is a production system that produces digital editions of
newspapers that emulate the look and feel of the print editions. APD editions are hosted
on newspapers’ own servers or on Olive’s servers, and are displayed on standard Web
browsers, with no client software to download. Features include:
� Pop-up windows of articles with plain text and images for clearer reading
� Search – full text and component (article) level
� Clip articles for later reading
� Print articles
� Email articles
� Adjustable viewing and size
� Interactive table of contents
� Access to previous seven days of content
� Interactive ads
� User activity tracking, analytics, and reporting
� Content repurposing for RSS feeds, custom editions, and other digital products
ActivePaper Archive
Olive ActivePaper Archive (APA) transforms a body of microfilm and PDF archives into
a unified XML repository that features granular searching at the page, article, ad, and
image levels. It enables automatic repurposing of archived content to other systems and
content aggregators. Olive’s unique technology automates many aspects of accurately
segmenting and tagging content for rich digital searching and access, and it provides
easy to use, browser-based access both to ‘forward’ archives and to digitally restored,
historical archives.
Ad Launcher
Olive AdLauncher allows newspapers to publish display ads, special sections, and
inserts on the Web in a fast, easy, and cost-effective way. With AdLauncher,
newspapers can avoid expensive ad processing service providers; instead, newspapers
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