Digital Magazine and Newspaper Editions: Best Practice Cases
platforms that don’t support Flash, such as the Apple iPhone; accommodate split or
“selectronic publishing” editions; and fully integrate with search engines for special
search engine sampling programs for publishers with protected content.
PWF provides these features:
� Search within a publication or across all publications in a collection.
� Page navigation: first page, next page, previous page, last page, go to page
number N.
� Multiple zoom factors (6 levels) or view page in original size.
� Hierarchical table of contents available as left-hand navigation or drop-down
menu.
� High-quality image and text display.
� Choice of single-page, dual-page, and full-screen page views.
� Print a single page or page range.
� “Send to a Friend,” IM, and blogging permalinks capability, including page
thumbnail.
� Search engine integration.
� “Look Inside the Magazine” search engine sampling programs that enable
prospects to preview a few pages of a magazine with protected content.
� Delivery of digital editions to Apple iPhone, iPod Touch, and other devices that
do not support Adobe Flash format.
� Bookmarks.
� RSS feeds.
� E-commerce integration.
� Download functions.
� Tracking of sessions and offsite URL clicks.
� Live issue icons (shows current issue cover with hot-link to current issue).
� Web-based reporting and tracking.
� Ability to generate custom reader surveys.
Services Offered
Texterity produces and hosts digital editions based on PWF. Since this technology is a
true Web peer, it fully integrates with the Web and various search engines in ways that
Flash-based technologies cannot. This technology enables delivery to Apple iPhones
and other devices that do not support Flash animation.
PWF includes Web-based reporting for publishers that shows detailed information on:
� Traffic analysis
� Visitors
� Navigation (most popular pages, top search terms, top referrers, etc.)
� Visitor location data
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