Digital Magazine and Newspaper Editions: Best Practice Cases
Vendor Description


Vendor Name
Nxtbook Media
History and Background
NXTbook Media was founded by Spencer Ewald under the name SE Publishing in
2002. Spencer was joined by Michael Biggerstaff, Roxanne Edwards, and Jim Lewis in
2003. The company was renamed in NXTbook Media the same year, and the first
NXTbook platform was launched in February 2003. Major features were added over the
years, including Flash support, search engine indexing, email delivery, page-specific
permalinks, sponsored RSS feeds, and others. During a rebranding in the fall of 2007,
the company name made the small change to Nxtbook Media.
Vendor Type
Digital Edition Platform – hosted
Philosophy
Nxtbook Media is a solutions service provider. Rather than providing publishers with
software, we create digital publications for them and provide guidance in the best
practices to maximize circulation and revenue. We also believe that it is our
responsibility to constantly evolve our product in accordance with new online reading
trends. As these trends become part of our product feature set, those features are
passed on to our customers at no additional cost. Features that enhance the reading
experience are added to the product without an increase in price.
Technology Description
Nxtbook takes files from publishers and produces digital editions based on Hybrid
Index Flash, a proprietary combination of Adobe Flash and XML that combines the
interactivity of Flash with search engine friendliness of XML. Any web browsers that
support Flash Player 7 or later can run Nxtbook digital editions.
Features of Nxtbook digital editions include:
� Search within a publication.
� Archive search – search all editions of a publication with a single search
command.
� Page navigation: first page, next page, previous page, last page, go to page
number N.
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