Digital Magazine and Newspaper Editions: The Data
Figure 3. Increase in Audited Business to Consumer Digital Publications
Graph three describes audited digital publishing activity in business-to-consumer
publications over the same two-year period.
� The number of publications reporting digital replica editions for audit purposes
grew from 24 to 65. That represents a growth of 224% for the period.
� The number of digital subscriptions grew from 395,888 to 564,988,
representing growth of 143%.
� The percentage of digital versus print subscribers decreased from 2.2% to 1.4%.

Clearly the B2C numbers are very different from the B2B data. We will analyze these
differences later in this section of the study.
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