Digital Magazine and Newspaper Editions: The Data
Figure 6. Total estimated digital subscribers
When we combine the audited and unaudited data for B2B and B2C digital
publications, the overall growth of the market from 2005 to 2007 is impressive:
� The total number of publications that are offering a digital replica edition has
grown from 1,188 to 3,286, a percentage increase of 277%.
� The number of digital subscribers has increased from 5,158,535 to 13,436,993,
an increase of 260%.
� For the total population of magazines, the penetration rate over the two-year
period declined slightly from 3.3% to 3.2%.

Figure 7. Projected number of audited and unaudited digital subscribers
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