Digital Magazine and Newspaper Editions: Best Practice Cases
� Their publications are all free, so the goal is to generate eyeballs and clicks.
Gilbane Group Conclusions:
� The Information Today team has an outstanding grasp of how to offer a hybrid
reading experience for their subscribers and new opportunities for their
advertisers.
� Because digital editions are relatively inexpensive to produce, the incremental
advertising opportunities and revenues easily justify the additional costs.
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