Digital Magazine and Newspaper Editions: Best Practice Cases
Hearst
Innovation in Digital Delivery
Hearst Electronics Group (www.hearstadvantage.com) is the largest
publisher of product information to the electronics industry. Their
directories, eNewsletters, Web sites, Magazines, Webcasts, Inventory
access tools, and databases are invaluable resources for engineers
involved in product design. Todd Christenson is Publisher, Electronic
Products, Hearst Electronics Group. He is responsible for redefining the
digital look and feel of Electronic Products.
Electronic Products (www.electronicproducts.com) reports on important
developments in products and product technology. Its editorial content serves as a key
information source for engineers and managers.
Project Analog (www.projectanalog.com) helps keep EEs current on the latest
technology trends in analog electronics and helps them make better-informed part and
technology choices. This special digital publication includes a package of technical
articles covering such topics as energy management challenges in personal handheld
devices, selecting amplifiers to work with thermocouples, and a look at lens drivers
used in handset camera modules.
Nxtbook Media, LLC (www.nxtbookmedia.com)
transforms the way people read on the Internet.
Working with magazine publishers, catalog publishers,
and corporate marketers, they find ways to leverage traditional print content for
optimized use online. The Nxtbook team provides publishers with a service that reduces
their costs while simultaneously expanding the reach and effectiveness of their content.
In doing so, the readers of digital editions enjoy a media-rich experience that causes
them to return to participating publishers' digital editions and Web sites time and time
again.
The Challenge
The electronics market is truly global. As such, many international readers prefer to
receive and read digital editions of business to business publications. This is especially
true in the Far East, where 80% of engineers use e-books in their academic training.
Therefore, Hearst Electronics Group decided in 2006 to develop a set of unique digital
products that would become a competitive advantage in attracting readers and
advertisers.
Meeting the Challenge
Todd Christenson has extensive experience with the development of digital editions of
magazines. He considers Nxtbook to be an outstanding partner in developing the next
generation of digital products. When they embarked on Project Analog, the Nxtbook
team suggested a designer and was very proactive about being sure that social
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