Digital Magazine and Newspaper Editions: Best Practice Cases
� They have been able to fulfill a significant number of their comp list copies with
digital editions. This has yielded significant cost savings.
� Their sales force uses digital editions for presenting advertising programs to
potential advertisers. Whether in person or remote, sales professionals can show
the proposed advertisement exactly where it will appear in the publication.
Gilbane Group Conclusions
� Digital editions combined with Web sites and forums will help protect their food
and travel franchises from the competition from Internet and “wiki” content.
� Digital editions are particularly valuable for delivering special-interest content
to remote locations.
� Readers have the opportunity to archive searchable issues or content they enjoy
for future reference. This is particularly valuable in the recreation/style
category, where content remains interesting for a prolonged period of time.
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