Digital Magazine and Newspaper Editions: Best Practice Cases
Services Offered
Nxtbook produces and hosts digital editions on its own infrastructure. Each publisher
gets an Interactive Media Designer who is responsible for creating the publisher’s
digital edition. In addition to production and hosting, Nxtbook offers Nxttext, a way for
readers to get bonus content such as coupons, rebate forms, and rich media delivered to
them by sending short text messages through their mobile phones.
Nxtbook provides Nxt Pass DRM and subscription services for digital edition
publishers. Nxt Pass supports a range of business models, including:
� Daypass – time-bounded access to content, with or without charge.
� Pagepass – access to a range of pages in a digital edition, with or without charge.
� Paypass – charge for subscriptions or single issues.
� Adpass – free access underwritten by a sponsor.
� Trypass – try before you buy.
In addition, Nxt Pass indexes content – including DRM-protected content – for major
search engines.
Nxtbook offers Hoo-Clix Enhanced Tracking, a reporting service for companies that
advertise in digital editions that delivers detailed clickthrough data via email. Nxtbook
also provides email services for publishers, including detailed reporting of all activities.
Publisher Interfaces
Nxtbook prefers to get material from publishers in 300-dpi PDF but can also accept and
convert QuarkXPress, PageMaker, and InDesign format files.
Nxtbook offers publishers access to its subscriber management and DRM system and
can be trained on how to use it. Nxtbook can also be set up to accept subscriber info
from the publisher’s subscriber system or fulfillment house via XML posts or Nxtbook’s
Web Services capability. The publisher can push its subscriber info to Nxtbook on a
periodic basis or in real time. Nxtbook can also set up custom integrations with the
publisher’s subscription service.
Representative Customers
� Advanstar Communications
� Reed Business Information
� Prism Business Media
� Cisco
� CMP
� Thomas Publishing
� VNU Media
� Hanley-Wood
� Hearst
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