Digital Magazine and Newspaper Editions: Best Practice Cases
exposes them to a wider range of opportunities and helps them find jobs that are
interesting and often exceed their expectations.
� A traditional print magazine is not necessary to launch a successful digital
magazine.
Gilbane Group Conclusions:
� Graduate Prospects' previous franchise product was killed by technology, yet it
was technology that helped them rebuild the product mix in a fashion that is
even more appealing to advertisers
� While rich media isn’t yet fully deployed, the potential upgrade for serving
today’s visual graduates is outstanding and will provide new opportunities for
Graduate Prospects and their customer for many more years to come.

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