Digital Magazine and Newspaper Editions: Best Practice Cases
� Developing an engaging table of contents is crucial to enable a digital magazine
to draw readers into the digital edition thereby increasing the length of the
average online reading session.
� To be complementary and help to build the brand, the Web site must contain
editorial content that is not in the digital magazine in order to engage and
leverage increasing readership.
Gilbane Group Conclusions
� VIV is a very impressive digital magazine. There is even more potential for this
franchise as they expand their Web presence and build a community to help
their readers share and contribute new ideas.
� The current “engagement rate” with the content is impressive and speaks to the
willingness of women to make digital media a mainstream media option for
gathering information that they feel is valuable.

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