Digital Magazine and Newspaper Editions: Best Practice Cases
YUDU Media
Gradplus
Easy and Well Integrated
Background
Birmingham, UK-based Gradplus connects new university graduates with job
opportunities. Its Web site offers an online job search for new grads, news about the job
market, company profiles, and lots of advice on job applications, interviewing, resume
writing, and career advancement. It even offers job-seekers an incentive program,
PlusPoints, in which users can accumulate points for using various site features and
earn Amazon gift certificates and other rewards.
Gradplus’s digital edition is GradLife, a digital-only monthly publication that serves as
a strategic component of Gradplus’s multipronged approach to marketing job
opportunities and information to university grads.
In addition to the Web site and digital edition, Gradplus also offers a wide range of
services for employers seeking new hires, including targeted emails, text messaging,
and banner ads, as well as entries in Gradplus’s online job directory. Helen Cartwright,
the Commercial Manager of Gradplus, has been responsible for developing GradLife.
YUDU Media (www.yudu.com) delivers state-of-the-art
interactive digital editions that enhance the reader's experience
with rich media, allowing clients to effortlessly create digital
magazines, digital brochures, digital newspapers, digital catalogs, digital directories, e-
books, and more.
The Challenge
Gradplus continually seeks the ideal set of communications to reach recent university
grads who are seeking career opportunities. Employers consider GradLife an important
part of their campaign to attract the best candidates. Ms. Cartwright continues to
search for ways to make production of GradLife more efficient and cost-effective and to
allow for customization to the specific career interests of groups of students.
Meeting the Challenge
GradLife is a free-subscription monthly publication. Users register to use the Gradplus
Web site by supplying their name, email address, and year of graduation. If they supply
optional information such as their field of study, kind of work they are looking for, and
eligibility to work in the EU, they can receive targeted branded emails. Gradplus has
sent out a total of about 200 email campaigns over the last several months.
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