Digital Magazine and Newspaper Editions: Best Practice Cases
� Production Services: Zinio’s production process fits naturally into print
production workflows (see below). Zinio uses proprietary tools to convert from
PDF files into its own format; publishers can license these tools for their own in-
house use if they wish.
� Retail: Zinio provides full online retail infrastructure, including an e-commerce
engine as well as online newsstands and e-bookstores. It does so internationally
through the Zinio Global Network and a Global Newsstand in concert with
partner Havas Media, one of the world’s largest advertising and
communications agency, which currently operates in many countries in North
America, Latin America, Europe, and Asia.
� Delivery and Fulfillment: Zinio’s delivery technology enables secure, automatic,
and auditable downloads of digital editions without relying on solely on email
links. All reporting, circulation, and readership, along with customer service
needs, are bundled with this service.
� Marketing Services: Zinio works closely with publishers on a variety of
marketing programs that are designed to draw traffic to digital editions on
publishers’ own Web sites as well as Zinio’s own retail sites. Zinio also
continuously works on building new distribution channels for digital editions
through PC bundling, wireless network providers, and other businesses.
Publisher Interfaces
Zinio accepts PDFs at 144 DPI for both editorial and advertising content, as well as
QuarkXPress and Adobe InDesign files including high-resolution images and
embedded fonts. Zinio also accepts TIFF-IT, DCS2, and EPS formats for ads.
For embedded rich media, Zinio accepts Flash animation, MP3 and WMA audio, and
MPEG1, AVI, QuickTime, and WMV video files.
Zinio can subscribe publishers’ existing print subscribers to their digital editions by
accepting a flat file feed of subscriber information from publishers’ own subscriber-
management systems or those of their fulfillment providers.
Reference Customers
� Editora Abril
� Earl Graves Publishing
� Bonnier Corporation
� Crain Communications, Inc.
� Disney
� Dwell
� Foreign Policy
� Hachette Filipacchi Media
� Harvard Business Review
� Hearst Magazines
� Hello!
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