Digital Magazine and Newspaper Editions: Best Practice Cases
EH Media
Supporting a Wide Range of Strategies through Digital Editions
EH Publishing is a vertical industry media company focused on the
nexus of the technology and construction industries. It publishes the
consumer titles Electronic House and Home Electronics Ideas and the
trade titles CE Pro, ChannelPro, Live Sound, and TecHome Builder; it
also publishes Church Production in partnership with Production
Media Inc. The EH Events group produces Electronic House,
RoboBusiness, RoboDevelopment, Worship Facilities, and Electronic
Security conferences. The company also conducts market research and webinars.
Texterity (www.texterity.com) is a leading provider of digital
publishing solutions that include creating, maintaining, and
tracking more than 800 titles, 600 of which are consumer and
trade magazines. Unlike static Web content, Texterity’s Published Web Format
replicates the printed page, turning it into a vivid, media-enriched Web experience.
Integrated circulation tools, advertiser links, and social media connections provide
tangible ways for publishers to deliver instantly, cut costs, increase reach, generate
revenue, and reduce environmental impact.
The Challenge
EH Publishing is somewhat unusual in its mix of consumer and controlled-circulation
B-to-B magazines that are each focused on a well-defined niche market. This is in
contrast to pure B-to-B publishers (e.g., Penton, PennWell) or pure consumer
publishers (Time, Reader's Digest), or even large publishers with B-to-B and consumer
titles that are spread across multiple markets (Nielsen Business Media, United Business
Media). Therefore, EH Publishing has a variety of business objectives to tackle. They
turned to digital publishing as a solution.
Meeting the Challenge
EH Publishing’s multipronged digital edition strategy has prompted the use of several
digital providers. They decided to use Texterity for digital editions of Electronic House,
CE Pro, and Church Production. One reason is that Texterity’s technology allows
content to be quickly searched, saved, and shared using a standard Web browser.
In addition to Texterity, EH Publishing is using the iDigital Edition Flash-based
platform for Live Sound, while Channel Pro’s digital edition is delivered in standard
PDF. Both of these solutions were chosen by a prior company acquired by EH
Publishing in 2006.
For Electronic House, EH Publishing is using the digital edition as a circulation-
building tool to save costs over traditional methods. They post a sample issue on
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