Digital Magazine and Newspaper Editions: Best Practice Cases
Vendor Description

Name
Advanced Publishing Corp.
History and Background
Advanced Publishing was founded in 2003 and launched its first digital edition late that
year. The company added the single largest deployment of digital magazines in the
industry in March 2005, with the simultaneous launch of over 160 digital magazines by
Dominion Enterprises. Advanced Publishing launched its engage email service in early
2006. In September 2007, it became the first digital edition provider to adopt
Microsoft’s new Silverlight rich media application platform.
Vendor Type
Digital edition provider — hosted
Philosophy
Advanced Publishing strives to provide a customized experience for each of its
publishing customers so they can achieve their specific strategies for delivering the best
digital edition experience to their readers and advertisers. Using emerging technology
and forward-looking trends, Advanced Publishing extends the value and strength of a
publisher’s brand by providing services that build on their magazine content via an
enhanced reader experience; all delivered with industry-leading turnaround time at a
competitive price.
Advanced Publishing focuses on using innovation and technology to meet the needs of
the ever-changing publishing industry landscape by providing “reader centric” features
to maximize the time and value that readers place with a magazine’s brand.
Technology Description
Advanced Publishing’s Rich Interactive Digital Edition (RIDE) platform provides
hosted digital editions built on Microsoft’s new Silverlight platform for rich media Web
applications. Advantages of Silverlight include scalable video resolution from mobile to
HD, advanced video tools, and XML-based search engine optimization features.
The RIDE user interface runs on most Web browsers and offers the following features:
� Two-level zoom
� Interactive table of contents
� Archive of past editions
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