Digital Magazine and Newspaper Editions: Best Practice Cases
Philosophy
Every day consumers are relying more and more on technology to make their lives
easier to manage. They are creating a Digital Life Style. Consumers expect the
entertainment they enjoy to be made available to them, on demand, wherever and
whenever they need it.
Zinio’s philosophy is twofold: Customers should have access to the content that they
love, whenever and wherever they want. At the same time, that content should evolve in
accordance with the digital advancements of today; it should be a more interactive and
engaging experience.
Technology Description
Zinio’s core technology is a downloadable digital edition and a Reader application for
Microsoft Windows and Apple Mac OS. The Reader uses a combination of Macromedia
Flash and Flex formats, as well as a custom XML file for rendering magazine layouts
within the reader. It supports a variety audio, video, and animation formats for
embedded rich media (see below).
Users sign up for single copies, back issues, or subscriptions to digital editions through
the publisher’s Web site or Zinio Global Network Web sites in several different
countries.
Zinio Reader’s user interface features include:
� Two-level zooming;
� Highlighting and annotation;
� Print;
� Forward a free copy to a friend (pass-along);
� Search (in digital edition and across archives);
� Online/Offline Library view (view all of your digital issues);
Audio, video, animation, and interaction can be embedded in digital editions. Zinio
offers consumers the choice between reading content online through their Web browser
or via the downloadable option of a Zinio Reader, which also includes Zinio Delivery
Manager, an application that enables automatic and robust digital edition downloads
without email links. The Zinio format is encrypted and includes full digital rights
management (DRM) functionality for security of client content.
In addition to the downloaded and online formats, Zinio offers Zinio Express, a Web
browser-based viewer that supports many of the features but is used primarily for
marketing purposes by both Zinio and publishers. Many use Zinio Express for free
preview editions and sampling programs.
Services Offered
Zinio offers a complete range of services to publishers for designing, producing, selling,
delivering, and marketing their digital editions:
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