Course Code: GA376
Apply direct to Fáilte Ireland
- 1850 256 256 www.failteireland.ie
NQAI level: 6, Places: 40
NQAI level: 7, Places: 40 Course Duration: Two years,
Course Duration: Three years including an eight week work placement
Bachelor of Business in Advanced Certificate in
Event Management Tourism
(including Public Relations)
with Business
Why study Event Management (including Public Relations)?
Why study Tourism with Business?
The aim of this course is to provide relevant professional education for students
This course focuses on providing students with the knowledge, skills and
on all aspects of the planning, marketing and management of events and
competencies necessary for effective work within the tourism sector while affording
public relations programmes in this multifaceted industry.
them the opportunity of access and progression to a wide range of alternative
Course Subjects/Modules
employments and further education.
Introduction to the Events Industry, Events Planning, Event Project
Course Subjects/Modules
Management, Introduction to Public Relations, Public Relations Techniques,
Introduction to Tourism, Tourism Studies, Visitor Information and Tourism Product
Public Relations Management, Enterprise Development, Production Skills,
Knowledge, Guiding, Irish Culture and Heritage Tourism, Travel Trade Operations,
Communications and Personal Development, Financial Accounting, Cost and
Professional Customer Service, Tourism Business Administration Skills, Computer
Management Accounting, Introduction to Management, Principles of
Management, Human Resource Management, Introduction to Economics,
Applications for Tourism, Tourism Marketing Principles and Practices, Innovation and
Marketing Principles, Business Law, Hospitality Operations, Information
Enterprise in Tourism, Financial Accounting, Communications and Personal
Technology and Business Maths, Management Information Systems, E-PR and
Development, French or German
Tourism Studies, Corporate Hospitality, Conference and Meeting Planning,
Minimum Education Entry Requirements:
Language (Spanish or French or German or Irish or English)
Applicants should have reached Leaving Certificate or NCVA Level 2 standard of
Career Opportunities
education.
Graduates with Event Management (including Public Relations) competence
can expect to find employment in a variety of event, PR and entertainment
Career Opportunities
enterprises including conference centres, convention centres, charitable non- On completion, students can expect to work in positions of responsibility in a range
profit organisations, national and regional tourism organisations, hotels, public
of different tourism-related businesses e.g. travel advisors, tourist information
relations firms, event management agencies, sports and leisure centres,
officers, guides in visitor attractions and heritage centres, administrative personnel
community development organisations, arts and music, private companies,
in tourist-related businesses and the wider services sector, customer contact and
multinationals, public sector organisations and financial institutions. In
front desk personnel across the tourism sector, sales and marketing executives
addition, there are opportunities for graduates in consultancy, self-
including telesales, airline ground crew and reservations personnel, cabin crews,
employment, research and postgraduate education.
tour representatives, tourism retail assistants, customer relations staff.
Other Essential Information
Other Essential Information
Work placement is a full module consisting of three months during semester 5
◆ Work Placement
in the event industry organised by the School of Hotel and Catering Studies.
◆ Work based learning must be carried out during placement.
Follow-on Studies
◆ Students are required to undertake an eight week (minimum) work placement,
The development of an add-on honours degree year in Event Management
at the end of year one.
(including Public Relations) is currently under construction.
◆ Successful completion of this placement is an integral part of the certification
process.
Follow-on Studies
Graduates may progress, subject to satisfactory results, to the Bachelor of Business
in Hotel and Catering Management (Block Release).
Contact: Gerry Talbot Tel: 091-742320 E-mail: gerry.talbot@gmit.ie Contact: Gerry Talbot Tel: 091-742320 E-mail: gerry.talbot@gmit.ie
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