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CR88-p68-supplier6:SJC-Casino Review 21/1/10 18:02 Page 1
internationalcasinoreview
EGT to work with Tranchant and Beltrao Coehlo
Bulgarian manufacturer, Euro Games Technology has signed deals
Supplier
with two distributors to represent it in western Europe. EGT will use
the opportunity of the International Gaming Exhibition to present to
its guests its newly appointed official representatives for the markets
of France and Portugal - the companies Tranchant Gaming
Technology and Beltrao Coehlo respectively. EGT considers both
NEWS markets to be very important and is happy to have found the right
partners to co-operate with and be one step closer to its customers.
Dutch testing
house sets
up further
European base
The European compliance sector continues to experience further
consolidation, as Dutch testing house NMi expands its reach
across Europe. James Walker reports.
testingtesting of a new subsidiary, NMi Italia, access. These motives do not advantages for NMi. Andrew gaming they have, until now, and all the attendant complex-
NMI and the company says it is apply solely to the AWP Rosewarne, director of the new been largely non-existent. ity that comes with it. Many
extremely important to main- market and lotteries, but also UK subsidiary, said: “This is an NMi said it is beginning to see operators are now licensing
Following its recent foray into tain a presence ‘on the to the emerging server-based excellent strategic fit for us, as European countries intro- gaming software from third-
the Italian gaming market, ground’ in target markets. gaming sector, for which leg- a number of our customers are duce measures to regulate party developers and content
Dutch testing group NMi has “In addition to obvious dif- islation varies considerably moving into developing Euro- online gaming sites and tele- is becoming increasingly
formed a joint venture in the ferences in language and regu- across international borders. pean markets and we will now vision gambling hosted from portable across platforms.
UK with GDS Laboratories. lations, each country has its Our view is that a local pres- be able to offer a multi-juris- foreign territories, and that Explaining the importance of
Under the terms of the agree- own culture and way of ence is an absolute must in diction service for these other this was starting to generate compliance testing firms in
ment, NMi will acquire a working,” said communica- order to satisfy the needs of territories. In addition, now new business for the group. today’s gaming industry, NMi
shareholding in GDS - which tions advisor Eveline Janse. each country’s gaming board that we have become the “Our plan is to open a spokesperson Eveline Janse
will change its name to NMi “Having a local presence and the manufacturers and busiest test house for UK land- number of additional offices said: “SBG platforms offer many
UK - while directors Rich means we can offer our serv- operators they serve.” based gaming machines, we to serve national markets, and advantages to operators
Edwards and Andrew Rose- ices in each customer’s pre- NMi takes the view that have increasingly been receiv- the UK is a logical next step because of the opportunities
warne will retain operational ferred language, and we can be Europe is comprised of coun- ing enquiries from internet for us,” said director Pieter for centralised data capture,
control of the venture. sensitive to their local culture tries with unique cultures, pro- and mobile gaming operators, van Breugel. “NMi is continu- content scheduling and player
Although NMi had previ- and working practices. It also tocols, legislation and outlook. so the link-up with NMi comes ing its successful expansion profiling. As a result of the fast
ously received Gambling means that our subsidiaries Through local offices in their at a very good time.” model by teaming up with pace of technological develop-
Commission approval as a can focus on local legislation country of origin, the group NMi is currently focusing local industry experts, and ments, gaming boards are
testing house for the UK and gain a thorough knowl- aims to offer manufacturers of all of its efforts on Europe. At this development confirms having to rely more and more
market, the move marks the edge of acceptable interpreta- gaming equipment and soft- present, the company has our leading position in Europe on the technical expertise of
next stage in the group’s strat- tions of the regulations.” ware a ‘road map’ into Europe approval to test gaming as a testing laboratory for AWP approved labs. It would be a
egy of bolstering its presence Janse continued: “A third through its developing machines in 20 territories and machines, FOBTs, casino complex and time consuming
in Europe’s leading gaming reason for having a local pres- network of localised laborato- will seek to gain additional equipment, online gaming job for gaming boards to
jurisdictions through partner- ence is to maintain good com- ries and contacts with gam- accreditations throughout sites and lotteries.” handle approvals by them-
ships with local experts. munications with each bling regulators in almost 2010. Interestingly, while the The role of testing laborato- selves and for the industry the
NMi recently established a country’s regulatory board, every European country. regulatory borders are rela- ries is becoming ever-more value of a reliable second
field laboratory in the Italian which also helps us to offer The deal with GDS, tively clear for the gaming important with the rapid opinion on their systems
market through the creation our customers quick market however, does not only hold machines sector, for online growth in server-based gaming cannot be overstated.”
Mount Airy launches
Barona brings
SmartPlay rewards system
DEQ bonus to its
table games
smartmove That’s when I got the idea for gforce
SMARTPLAY SmartPlay.” DEQ SYSTEMS
In terms of customer usage,
Mount Airy Casino Resort has the concept and execution of DEQ Systems, a provider of
announced a new option in the SmartPlay system is table game bonusing, jackpot
player incentives with the intro- similar to a banking debit card. and loyalty solutions, has
duction of SmartPlay, a Players manage points using announced that it has installed
patented gaming computer their Mount Airy Player’s Club its internationally award
system which allows patrons to Card from the SmartPlay Kiosk winning G3 Progressive
choose their own rewards. on the gaming floor. When it’s Jackpot and Bonusing System and we are very impressed
“You will not find this in time to redeem accumulated on nine poker derivative table with the quantitative metrics
Atlantic City or Vegas,” empha- credits, players need only games at the Barona Resort we have seen from other major
sised Mount Airy president and
The slot floor
present their cards to cashiers and Casino in San Diego, Cali- casinos, notably in Las Vegas.”
CEO George Toth. “This excit-
at Mount Airy
who will debit the account fornia. Barona has installed the “It is a well known fact in
ing new feature is exclusive to electronically. G3 on three Three Card Poker our industry that Barona is a
Mount Airy and allows our “SmartPlay offers resort- tables, one Caribbean Stud trend setter that other casinos
players the ability to choose tions, newsstand purchases, lutionise the gaming industry,” wide flexibility,” Toth reiter- table, one Let it Ride table, one look to for innovative new
where and when they want to golf course fees, spa treat- said Mount Airy special events ated. “Our players get to Mississippi Stud table, one technology ideas and prod-
redeem their player rewards.” ments, concert tickets or for coordinator Sharon Kopin who choose where and when Four Card Poker table and two ucts,” said Earle Hall, president
The result, he added, is that meals at any of Mount Airy’s along with Toth holds the pub- they want to redeem their Pai Gow Poker tables. and CEO of DEQ. “It goes
Mount Airy customers will be four restaurants. The most lished patent for the new rewards, whether it’s on the “We are excited to see the without saying that having this
afforded the most options in popular option, however, is rewards technology. “As golf course or the day spa entertainment value that the showcase in Southern Califor-
gaming where they can build that patrons can transfer up to someone who’s been involved or red’s Steakhouse. G3 can bring to Barona nia will be a key element to the
their own offers through a 50 per cent of their weekly with the gaming industry for Perhaps most appealing, players,” said Mike Patterson, introduction of the G3 in this
resort dollar bank. Those resort dollars to slot dollars at many years, I asked myself: our players can cash Smart- vice president of Table Games and other regions. We are very
resort dollars can then be the SmartPlay Kiosk. ‘How many clock radios can Play for up to 50 per cent at Barona Resort and Casino. proud to be installed at this
used for hotel room reserva- “This really is a way to revo- you possibly give away?’ additional slot play.” “The G3 is getting rave reviews prestigious world class venue.”
68 February 2010 • suppliernews
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