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CR88-p38&39-Branner Interview:SJC-Casino Review 21/1/10 21:01 Page 2
The choice is
the explorers must be before an individual joins
granted the freedom to fail the operation. Once com-
Talent freezes in the grip of in order to sustain their mitted, all parties must live
fear. The creative mind shuts desire to venture forth again. up to the agreement.
down, constricting the It is the job of manage- It is particularly impor-
natural flow of ideas. Fear is ment first to point talented tant that all management
paralysing beyond reason. people in the right direction, actions and communica-
It is not ‘the truth’ that then judge the value of their tions be consistent with the
people fear. Fear results discoveries. But if the quest understanding.
from ‘not knowing the truth’. for the new is to be respon-
Fear is created by motives sible and intelligent, talent
that are suspect, by deci- must not be criticised for The first priority of an oper-
sions made in secret for daring to fail. ation that depends on its
which the basis is not fully people for success must be
disclosed, and by the arbi-
the well-being of every indi-
trary use of power by those
who control an idea’s A degree of healthy ferment Each has a right to be
destiny. is required in any creative treated with dignity, to be
Fear is created by intimi- organisation. But talent encouraged and supported
dation. Management by flounders in the chaos of in his or her ambitions for
With dual functionality, the new Gemini™ Roulette
intimidation has no place in uncertainty caused by man- higher achievement, and, to
our operations. agement indecision, incon- the extent possible, to be
Wheel boasts the ability to operate as a fully automated or
sistency or vacillation; provided with a place where traditional croupier spun wheel.
talent requires benign disci- a career can grow in the
It is in the very nature of cre- pline. direction of the individual’s
ative talent to venture The talented mind may own choosing.
Delivering safe and secure 24 hour operation, Gemini™ is
beyond the known, to inves- seem erratic, but it wel- But beyond providing for the perfect partner to drive all of your electronic terminal
tigate the unheard of, to pick comes an understanding of professional growth, tal-
through scary places untrod responsibilities that is clear, ented people must also be
and live gaming.
by conventional minds, “to yet roomy enough to permit allowed to enjoy a life in
go where no- one has gone the floating dream. These which there is time for per-
• Dual Function - Automatic or live croupier
before”. Because there are responsibilities must be well sonal fulfilment, and for
no assurances that such understood and freely laughter and love and cele-
• Automatic Data Capture - Feeds terminal play
creative forays will succeed, agreed to by all parties bration.
• Maximise Turnover - Reduce operating costs
decisions 51 per cent of the Employees must have the freedom in your operation?
• Compact Design - Fits on any standard table
time and a very successful freedom to speak up, to think The Four Freedoms form
manager makes good deci- outside the box, to come only part of the TQM
sions 80 per cent of the time, forward with information and approach. This approach has
then, by implication, bad ideas. They can only do that if worked at City of Dreams in
decisions are a normal part they feel the freedom flowing Macau and it can work for all
See us at IGE 2010, where
of the management process throughout the operation. casinos, no matter how big, or
no matter how good you are. When an operation fails to small, they are.
Gemini™ will be joined by other
Perhaps it is a truism that create freedom as an integral new and exciting product
management may be judged part of the operational plan it Chris Brammer is an
by the way it manages the will fail to maximise its poten- associate of Gaming Market
launches. See us at Stand 3000
bad decisions, not the good tial. Instead of being a leader Advisors, one of the casino
ones. But managers must not it will end up following in industry’s leading consulting
be afraid of taking the risk to others’ footsteps. Not being firms. He has over 25 years
make bad decisions. What is the leader may well mean not of experience in the industry
more, they should be encour- creating the revenues needed and is a well known
aged and given the freedom for sustainable growth. Can innovator in casino
to make them without fear of you risk not thinking for a management, design and
retribution. moment about fear and marketing.
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