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CR88-p42&43-Aristocrat Interview:SJC-Casino Review 21/1/10 21:44 Page 2
“It is imperative that Aristocrat
adopts a combined defensive and
offensive approach to business
within South Africa in 2010”
In France we have shown very has received approvals for our two CR: And if we take a
strong performance in the video latest games Type B/B+ street long-term view of the market?
reel sector of the market with a market games – Dolphin Treasure WW: In the longer term – and introduction
tremendous increase in floor share and Queen of the Nile in some of aside from focussing on any single into Europe will herald
over the last three years. We have the key autonomies where we are jurisdiction – we can expect to see similar results.
also recently launched our new licensed. Developing this area is an accelerated shift towards Server understand-
local area linked jackpot product extremely important, as it provides Based Gaming. Aristocrat has taken CR: How will 2010 shape up ing of the desires of both
Millioni$er, which gives players the us with the opportunity to engage the steps to ensure that its Gen 7 for your various sales teams? operators and players alike.
opportunity to win a E1m grand in a market in which we have not Viridian product is fully server- WW: It is imperative that Aristo- Europe is very much about
prize. Our commitment to this previously been present. Gaining a based ready. This means that the crat adopts a combined defensive focus for Aristocrat now, it is one
product is further emphasised by foothold in such a market will also Viridian cabinet not only provides and offensive approach to busi- of the most complicated and frag-
the fact that we are set to expand provide Aristocrat with an impor- a platform for the latest and great- ness within South Africa in 2010. mented markets in the world and
the base game offering in 2010 tant avenue of growth and, under est game themes from Aristocrat, It is extremely important that the as such requires a great deal of
with the introduction of a new base today’s current economic climate, but it also ensures a future-proof position of market leader in video emphasis and expertise from the
game that will complement the this is of utmost importance. cabinet when SBG is adopted. product is maintained, while at team in place. We are going to be
existing games and enhance the In Germany, we are seeing strong On the gaming front, Aristocrat the same time, it is equally impor- concentrating our efforts into
overall player experience. Aristo- year on year consistency working will also be looking to start the roll- tant that we take full advantage of some key regions and work much
crat is set to roll out the Millio with our long term distributor and out of its latest licensed Link further opportunities that exist more closely with our customers
`ni$er theme to other jurisdictions the market share reflects the per- product Jaws throughout the both in the casino and LPM to really gain insight into what is
in the near future, but for the formance of the entire Aristocrat various jurisdictions between 2010 markets. The only way that this going to increase performance
moment all eyes are on France to game library. 2010 will see an and 2011. The Jaws theme has can be achieved is by leveraging in their venues, and how Aristo-
see what level of success is increased emphasis on Viridian and already shown great success in the strategic partnerships that crat can continue to produce
achieved. some new linked products avail- both the American and Australian have been cultivated over the great products to drive that per-
In the Spanish market, Aristocrat able for the first time in this market. markets and it is expected that its years and by gaining a better formance.
February 2010 • feature 43
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