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CR88-p64-supplier4:SJC-Casino Review 21/1/10 16:08 Page 1
internationalcasinoreview
Davis promoted to head of marketing
TCS John Huxley has promoted product communications manager Luke Davis to the
Supplier
position of head of marketing, which will see him be responsible for building
integrated marketing platforms for the international gaming supplier as well as
overseeing brand and customer marketing, product communications, advertising,
media and digital. Davis joined TCS John Huxley from FujiFilm Electronic Imaging in
2005, where he held the position of marketing communications manager. He also
NEWS worked at a number of other blue chip organisations in a mix of technology,
business to business and utilities marketing roles.
Bally Systems strengthens Asian
foothold with Galaxy tie up
With its enterprise-wide systems contract award with Galaxy Entertainment, Bally Systems
Galaxy Entertainment’s
is now the technology solution of choice for Asia-Pacific’s largest multi-casino operators
flagship property StarWorld
spanning Sands China, Galaxy Entertainment and Sociedade de Jogos de Macau (SJM).
Hotel and Casino
foothold Entertainment for this backwards compatible with mapping; player behavior
BALLY TECHNOLOGIES expansive systems solution, existing machines. and trends; player loyalty and
and look forward to provid- “iVIEW DM will be a pow- value; and event and promo-
Bally Technologies has won ing them with industry- erful tool for GEG in enhanc- tion evaluation.
an enterprise-wide contract leading technology that will ing their players’ experience Francis Lui, vice chairman
with Galaxy Entertainment help them make their busi- at the slot machine,” Haddrill of Galaxy Entertainment,
Group (GEG) to provide a ness even more successful.” said. “We are experiencing said:“In the course of our
comprehensive table, slot, Bally’s new SDS Windows increased interest in iVIEW lengthy evaluation process,
and casino management provides customers with a DM across the globe as more it became obvious that Bally
system for GEG in Macau. competitive slot manage- and more operators see its Systems provided the most
The contract win comes ment system utilising a potential for dramatically comprehensive and power-
after a competitive evalua- modern scalable architec- improving customer service, ful solution for our growing
tion process. ture. The SDS Windows solu- player marketing, and pro- operation - from table man-
Bally is providing Galaxy tion delivers flexibility, easy motions.” agement to marketing to
Entertainment’s table-game maintainability, and horizon- In addition to iVIEW DM, cutting-edge player commu-
business with its TableView tal and vertical scalability for Bally is providing GEG with a nications. We looked in detail
real-time table-rating and any size of casino operation. number of other marketing, at Bally’s development
player-tracking solution To help Galaxy Entertain- promotions, bonusing, and centers in India and else-
which also features a Junket ment enhance and expand cashless solutions including where and were impressed
module to help operators its marketing programs, Bally eTICKET; Bally Power with their commitment to
better administer their VIP is providing its server-based Winners; Bally Power innovation and continual
business. It will support iVIEW Display Manager Coupon; and Bally Power Pro- product evolution and
Galaxy Entertainment with (DM), an award-winning motions. improvement. That, coupled
its new SDS Windows Version solution that provides a To enable Galaxy Enter- with unsurpassed customer
11 slot-accounting and casino and employee inter- tainment to better under- service and support, makes
player-tracking system, an face using the game display - stand its players and make its Bally one of our key partners
integrated information solu- on multiple manufacturers’ operations more efficient, as we continue to grow our
tion that continually moni- gaming machines. This Bally is providing Bally Busi- operation.”
tors slot machines, other enables gaming operators to ness Intelligence, a powerful Bally’s first implementa-
gaming devices, and cus- present player’s club content data analytics and visualisa- tion for Galaxy Entertain- casino in Asia-Pacific to use tion will be followed in the
tomer gaming activity. and marketing messages tion solution. This solution ment will be in May 2010 at Bally’s iVIEW DM and Busi- first calendar quarter of 2011
Richard Haddrill, Bally’s directly onto game screens provides powerful data on the StarWorld Hotel and ness Intelligence solution. by the new Galaxy Macau on
chief executive officer, said: with picture-in-picture capa- game and table perform- Casino (Galaxy Entertain- Bally will replace a competi- the Cotai Strip, the newest
“We are honoured to have bility. iVIEW DM works on ance; player and game inter- ment’s flagship property), tor’s system at this casino. and most luxurious of all the
been selected by Galaxy any gaming machine and is action; inside and outside which will become the first The StarWorld implementa- GEG properties.
Innocore to
Bonus Jackpot rolls
supply
hardware for
into California
Video Gaming
bonustime lation of the BJS platform system and accordingly, we
GALAXY GAMING was at Casino Pauma are delighted to have had
located north of San Diego. such a successful debut
videostar industry and a pro- period and they Galaxy Gaming has initiated Larry Edwards, table games there. We have received
INNOCORE GAMING active approach to have developed a the roll-out of its electroni- manager for Casino Pauma, additional orders from other
customer service. Our global good understanding of our cally-enhanced table game stated: “At this point we are California casinos and are
Innocore Gaming, a manu- footprint provides support specific needs, working platform known as the Bonus very pleased with the per- excited about both the short-
facturer of PC based gaming for VGT in N. America, on both closely with our engineering Jackpot System (BJS) into formance of the games and term and long-term revenue
platforms, has signed an technical and operational team. The communication California. the player participation, and growth opportunities repre-
agreement with Video matters. We are very pleased has always taken place well In March 2009, Galaxy in this economy, the sented there. Beyond the 58
Gaming Technologies (VGT) to be working with such a within our comfort zone and Gaming installed its first BJS increased revenue doesn’t Indian casinos, California
to supply an exclusive DPX key player as VGT and we we are looking forward to system into a casino and hurt either. We are looking also has approximately 90
hardware platform. look forward to a successful the next steps in this excit- decided to limit its initial roll- forward to expanding our commercial card rooms that
Under the terms of the partnership over the coming ing project,” added Jason out to casinos in one gaming relationship with Galaxy can benefit from this plat-
agreement Innocore will years.” Sprinkle, director of Hard- jurisdiction only (Washing- Gaming and adding their form as well. We look forward
develop a custom DPX-S420 Jon Yarbrough, CEO and ware Development of VGT. ton State) while it evaluated bonusing platform on more to serving them in the future
platform based on the Founder of VGT, said: “We Koen Stomph, sales direc- the system’s performance. of their games.” as well.”
requirements of VGT and have looked at various sup- tor at Innocore, added:“Need- After the initial introduction Robert Saucier, Galaxy
their current and future pliers in the market. There less to say we are very was proven to be successful Gaming’s chief executive
markets. are only a few good ones for pleased with this prestigious in Washington, the company officer, said: “Clearly, we
Edward Price, managing this mission. We found Inno- order, once again showing began late last year on imple- want to thank Casino Pauma
director of Innocore, com- core’s offering to be the most the strong proposition Inno- menting its North American for being the first casino in
mented: “The agreement attractive to us at this time. core represents in today’s expansion plans, starting California to utilize our BJS
with VGT is a significant one They have proven product competitive market. This is with California, the world’s platform to enhance their
for Innocore and a great ref- capability, and a good indeed an exciting project largest tribal gaming juris- player’s table game experi-
erence for some of our key price/performance ratio. ” which we will support and diction with 58 Indian ence and their casino’s
selling points; reliability, “We have been dealing complete in a speedy and casinos now open. profits. California is a key
know-how of the gaming with Innocore for a longer professional manner.” The first California instal- strategic market for our BJS Casino Pauma
64 February 2010 • suppliernews
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