My view is that natural search is underutilised – most people should probably be doing more of it. I don’t think you should be doing less paid search but I think you should be smarter about how you’re using it and making sure you’re not wasting money.


And I think that there are three things you take away from that: 1. do natural 2. think about what you’re doing in paid 3. look for alternatives.


Click here to see Nick Suckley speak at a Fresh Business Thinking Masterclass


www.agenda21digital.com


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HIT ME! HOW TO GET YOUR BUSINESS TO PUNCH ITS WEIGHT 0NLINE


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