The link command is “Link:www.”+ domain name. but you can get very sophisticated within this particular command. In this case,
domain name - the internal site link’ so it only shows you external site links.
NJ: How important is page rank? JS: As you know page rank indicates how well a page is regarded by Google. It is not nirvana – it was about four or five years ago, Google’s got a lot more sophisticated but it’s a good indicator of how well Google regards that particular page.
If you get very sophisticated with this, what you then do is if you’ve got a target site that you want to have a relationship with, is look at the page rank for that particular page and then count the outbound links. Because if it’s got a shed load of outgoing links,
it’s ‘link:www.
if it’s got 200 outbound,
it’s probably not worth a conversation as when the page rank gets over to you, the transfer of “link-juice” as they call it actually dilutes it. But if it’s got a page rank of seven and it’s only got four outbound links, go after it in a really big way because that would be very, very handy.
NJ: Are there any other indicators to look out for? JS: The content density gives you an idea – look for a tool to count the number of key words on a page, which will give you density and that will give you the context of it.
Inbound links clearly that show you how popular the site is, outbound links - the less the better. Then there are various tools that you can get, which are free of charge, that will actually give you a snapshot of a particular site.
So in this case, this is the SEO Quake tool (
ff.seoquake.com) – it downloads into any of your toolbars, it downloads into Mozilla and Explorer. And gives you a very quick view of how each site actually moves – it gives the ages, gives the Alexa rating, etc. And it will actually give
32 HIT ME! HOW TO GET YOUR BUSINESS TO PUNCH ITS WEIGHT 0NLINE
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