important though to realise that if you do this you must have something relevant to say, that adds to the conversation and be very open and transparent about who you are and any bias you may implicitly have.
NJ: Have you a preferred social bookmarking site to keep track of your favourites? AP: Digg (
www.digg.com) is big in the tech space; it’s a different sort of environment, because it’s about voting and popularity. Stumble Upon (
www.stumbleupon.com) is also very popular and makes suggestions of what others in the community think might be of interest based on your preferences. If I was to recommend one though it would probably be
del.icio.us (
www.del.icio.us) It is a more straightforward community where you tag things that interest you and put an explanation of why you thought that might have been of interest. This means you can find these articles again yourself later, but it also means that other people in the community searching for information relevant to those tags can then find those recommended stories.
NJ: Are there other benefits to online news coverage? AP: In an offline world, you read news in a newspaper – where does a newspaper end up? It goes in a bin, hopefully a recycling bin these days, but it does go in a bin. In the online world you can find “news” from years ago. Online coverage is durable, it lasts, and it’s the first place nearly everyone goes to look for information and research these days. If you haven’t heard of a company, a product, a person what’s the first thing we all do these days? Stick it in Google or Yahoo or another search engine and see what we find.
NJ: What are my options for getting my news out to the online world? AP: There are multiple channels online to get out your news. These range from simple ones within your own control such as making sure you put your news on your own corporate website to aggregators, News.
like Google 22 HIT ME! HOW TO GET YOUR BUSINESS TO PUNCH ITS WEIGHT 0NLINE
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