The power
of online PR Katy Howell speaking about online PR at a Fresh Business Thinking Masterclass
www.immediatefuture.co.uk
Contents The power of online PR .............. .2
Welcome ............................ .3 Paid search versus natural search ..... .4 Maximising sales from your website .... 9 Pay per click campaigns. . . . . . . . . . . . . . . . . . 14 Online press releases . . . . . . . . . . . . . . . . .19 How Google works. . . . . . . . . . . . . . . . . . .25
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Links partnerships. . . . . . . . . . . . . . . . . . . .29 Integrating email into your marketing mix ...................... .34 Social networking – get it working for you ............... .39 Listening to your customers ......... .43 Spam: legal best practice . . . . . . . . . . . . .48
HIT ME! HOW TO GET YOUR BUSINESS TO PUNCH ITS WEIGHT 0NLINE
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