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Welcome


Every entrepreneur out there knows that running a business can be a bruising experience. But in the age of web 2.0 there are business hits that you can’t afford to miss.


In Hit Me! Round One - the first in a series of Fresh Business Thinking eBooks, I talk to several renowned Internet Marketing experts about specific aspects of online marketing.


John Straw, our resident internet guru, talks to me about the importance of link partnerships, David White of Weboptimiser sheds some light on how Google actually thinks and works and Claire Nicholson talks us through the email marketing experiences of one of her customers.


Additionally, we start to understand the legal quagmire, the importance of online PR and whether paid or natural search is right for your business.


Over the next few pages you can learn from the experts and ensure that your business, whatever its size, is punching its weight online.


All of the people interviewed within have spoken at a Fresh Business Thinking Masterclass, so if you like the book, you will love our events! On the opposite page you can watch Katy Howell speaking about online PR at a recent Masterclass.


Visit www.freshbusinessthinking.com/events to keep up to date with future events.


Enjoy the book, and I hope you’ll stick around for Round Two. Nick James, Founder, Fresh Business Thinking


HIT ME! HOW TO GET YOUR BUSINESS TO PUNCH ITS WEIGHT 0NLINE 3


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