Other data protection principles are that you can only do with the data that which you said in the privacy policy you were going to do.
Also, the data must be kept accurate and where necessary, kept up to date. This is always a problem with databases because they go out of date almost as soon as you’ve got them. If you’re using information on an ongoing basis then under the Act you need to make sure that your data is up to date.
NJ: The Privacy Regulations talk about unsolicited email and the need for consent? NM: Yes – first you need to be clear about whether the email is solicited or unsolicited. Only if it is unsolicited do you need to get consent and then there are some exceptions to this, for example, sending email to existing customers in relation to similar products and services. An email is solicited if the recipient has specifically asked for an email or communication on something. In this case, there’s no issue, and it’s not under these regulations at all. You can send someone what they’ve asked for.
If later on you want to send information on other products or services, that’s not been solicited and so it’s unsolicited. The question then is do we have consent? Because you can only send the unsolicited stuff if you’ve got consent i.e. a specific opt-in.
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HIT ME! HOW TO GET YOUR BUSINESS TO PUNCH ITS WEIGHT 0NLINE
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