You could operate a corporate blog as a way of entering into a two way dialogue with your audience. But companies need to make sure they have thought this through very carefully before diving in as a blog is a big commitment of time and energy that is not to be underestimated. Many people start one and then let it slip over time. It is also important to be open which sometimes organisations find it a challenge to be for many reasons such as legal or regulatory constraints.
Finally, at the risk of slipping into advertising mode, an easy way of enhancing the impact you have online is using a service such as our RealWire distribution service. This is a low cost way of getting the press releases you are writing anyway, and accompanying multimedia content, to a wealth of relevant news sites and blogs. It is a particularly good way of targeting niche, sector-specific sites and blogs that you may find harder to identify and engage with.
NJ: Why would I use an online news release distribution service? AP: If you’ve got news about your product or service that someone would be interested in hearing, the online news release is just an easy way to package it. And online, not only can you package it well but with other content that you can provide, you can make it more interesting, people are more likely to cover it, and it is then much easier to try to get that message to a wider audience. The effect of that, therefore, is if you have something people want to talk about you can achieve some real online impact and coverage for your business.
The online coverage you potentially create is then always accessible, 24- 7, 365, from pretty much anywhere on the planet and it lasts. But if it’s not there to be found, if you’ve not bothered to send it, no one’s going to be able to find it!
HIT ME! HOW TO GET YOUR BUSINESS TO PUNCH ITS WEIGHT 0NLINE
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