you a very good capability to snapshot a site about how performing that site is from a partnering perspective.
NJ: Are there any other advantages to a PR link partnership? JS: The great thing about online PR is unlike offline PR, it never goes away. Very rarely do new sites, or magazine sites, or bloggers actually archive off their data. So actually I’ve seen on the BBC – I was looking for a client the other day – and we were looking at Saab cars. There’s an article on the BBC website going back 1997 with an article about Saab cars on it with a link to Saab. I mean that is so valuable: It’s contextualised from a well-thought of site,
it’s very old link.
Google really likes old links and therefore online PR to me is all about getting brand coverage, getting free traffic but also getting better search results. It’s a question of age, landscape.
it’s a question of finding the media
NJ: Can you sum up what we’re looking for in online partnerships? JS: We’re looking for contextualised links, we’re looking for high-traffic sites and highly-regarded sites in Google’s eyes, and we’re actually looking for great anchored text as well. That’s perfect, perfect online PR.
If after this, you continue to employ a PR agency, drag them into the room kicking and screaming, nail them to a chair and ask them what their strategy is for identifying online media opportunities.
NJ: Give me your thoughts on this page from the Fresh Business Think- ing website? JS: What we did was we gave it to my old company’s, Spider Simulator- and it tells us what it is that Google sees.
Google,
to work out the context, actually does a keyword count. And what we’ve got here on this page, the keyword count is 19 occurrences
HIT ME! HOW TO GET YOUR BUSINESS TO PUNCH ITS WEIGHT 0NLINE 33
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