Online press


releases Nick James talks to Adam Parker


Adam Parker, WebitPR, talks Nick James through the process of online press release distribution.


NJ: Can you talk me through how the press release has developed over the years? AP: The press release hasn’t really changed much in a 100 years. The first press release was written in 1906 by a gentleman called Ivy Lee in the United States about the Pennsylvania railroad. There was a crash and 50 people died in the accident and he decided that he’d write this down as a statement and send it to the New York Times. The New York Times published this statement, word for word, in the paper calling it ‘Statement from the Railroad’.


Interestingly though, the format of the press release hasn’t really changed a lot since Ivy Lee’s day. Press releases are still following a fairly standard format, with standard elements such as a headline, quotes and a boilerplate statement. But the media has moved on and releases don’t just go to the press anymore.


HIT ME! HOW TO GET YOUR BUSINESS TO PUNCH ITS WEIGHT 0NLINE 19


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