Paid search versus


natural search Nick James talks to Nick Suckley


Nick Suckley, Founder, Agenda21, talks to Nick James about the advantages and disadvantages of paid search and natural search.


NJ: What is natural search? NS: Natural search, SEO, organic search, it’s all the same thing; these are natural search results that are derived from the full text and/or images of your website. The position on a results page on a search engine is then dependent on what the search engine decides should be presented back, based on dozens of factors – 250 at the last count if you look at Google.


NJ: How does paid search work? NS: An example would be that I’m walking down Regent Street looking for a golf sale. I stop and ask ‘Do you know if there’s a golf sale around here?’ A guy with a big banner says ‘Yeah, funny enough there’s a golf sale over there. When you get through the door, can you tell them that Bob sent you and I’ll get my commission?’ You would’ve found it anyway if you had just seen his sign – if you had taken a bit of effort, you would have found it. All he’s done is kind of jumped in the way and said ‘Golf sale, over here. Tell them I’ve come’.


4 HIT ME! HOW TO GET YOUR BUSINESS TO PUNCH ITS WEIGHT 0NLINE


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