If there’s a spin off to it, which there is, an appropriate link that doesn’t have any follow on it, then that’s going to help you in your search marketing as well.
You can type in your search term, see what blogs there are out there, and basically go comment and participate with the online community. Add value by giving general information and hoping you’ll be rewarded by a link. Just through this process, you will actually achieve enough good links.
NJ: How would you advise someone who is starting off to go about optimising their website? DW: There’s a range of services here and it takes time to do all of it and you need a strategy, but you can use these as part of your strategy. And much better to use elements within Google because it’s legal or acceptable and it contributes to this known way, this open door that Google offers and our only cost in doing this is in time and effort.
NJ: What about Google Analytics? DW: It’s another way into Google. You sign up, you put your site on Google Analytics, Google knows all about your site, fantastic. Find out if you’re spider-able but you start to get information about what users are doing, where they’re going so you start to see key words and how they’re accruing. And you can use this long-tail knowledge, coupled with analytics to drive and develop your content on your site. So it’s ever so simple; you just want to give users what they’re looking for really but the analytics gives us some interesting information.
NJ: How does pay-per-click fit in? DW: Optimisation – SEO terms – requires 60% links to your site, half of the balance is then the structure of your site and the other half is roughly speaking the actually content. The structure and the optimisation, if you like, now affects pay-per-click.
HIT ME! HOW TO GET YOUR BUSINESS TO PUNCH ITS WEIGHT 0NLINE 27
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