Watch for the sting in the tail – some sites will actually give you a good link in a good context but increasingly, they’re putting in ‘no follow’ attributes on the links. So in other words, a search spider sees the link, it sees the ‘no follow’ attribute, and says ‘You are now telling me not to follow that particular attribute’, in which case you don’t get any benefit from a search engine perspective at all. So just watch out for that little kink that you get with some sites that do put links into you.
And then thirdly, there’s the commercial partnership, which is turning partner’s website visitors into your clients. This is not so good for search because if you do this sort of link, you’ll normally put in a tracking code into the link so that you can actually pay that particular partner commission according to a particular sale. As soon as you put that tracking code in, Google will see it and will see that it’s not a proper link – in fact, it’s a commercial link – in which case you don’t get any search benefit from it.
NJ: If I know of a site that I want to form a partnership with, how do I find out more about who’s linking to it? JS: Use the link command and it will tell you. “Link:www.”+ domain name. Using Yahoo to find out, the number of sites linking into the target site could be 2,970. Which is good if you read it one way, because it tells you the complete linking structure for that particular site. So if you do this with your competitors’ sites, you can find out who’s linking into your competitors, which gives you some interesting information and ideas.
But – and there is a ‘but’ because Yahoo, which has got the most reliable tool here, will only show you a 1,000 of those links. If you do the same thing on Google, Google will also show you a 1,000 links as well and they each do it randomly.
HIT ME! HOW TO GET YOUR BUSINESS TO PUNCH ITS WEIGHT 0NLINE
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