with what’s going on and it just arrives in your email box so that’s very simple, completely free.
As a result of seeing that information, you can say ‘Hey, that’s interesting. I’ll click on that, it relates to my key word’. Go and read it, find an article, and that article might be somewhere you can add a comment to and in that comment, you put a link back to your website.
NJ: Is there a formula for optimising your website on Google? DW: In essence, optimisation for Google is 60% links, 25-30% structure and the remainder is actually the on page content (the words). The structure’s important because it enables navigation, it enables Google to read around the site. The content is the content that it now believes that site is about. And then all the external links, which need to be the majority, 60% of all the links from all these other places that point to your site, they actually kind of confirm that other people think that’s the idea, that’s the concept.
NJ: So, the more links the better? DW: I would suggest that less links is greater than more links, even though there’s that huge percentage. Because there’s a tendency to go after thousands of links but there’s a difference between a good link and a bad link. So with the Weboptimiser site, our website, we’re number one but actually we’ve got very few links. If you count the links that our competitors have, they have more and we have less. So if links are so important, why are we number one? I would suggest that the links that you acquire need to be very few but very high quality.
NJ: What about blog searches? DW: You know, I think whatever you do in terms of linking you’ve got to fundamentally consider it from the user proposition first. If you’re actually getting a link and you’re getting traffic primarily – and its qualified traffic, and it’s appropriate traffic – then actually that’s really what you’re after.
26 HIT ME! HOW TO GET YOUR BUSINESS TO PUNCH ITS WEIGHT 0NLINE
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