Casino Oct08 P19-21 9/29/08 11:39 am Page 20
WATERFORMS
CI: So what’s the project in England?
DS: The Australian War Memorial in Hyde Park
Corner. We’re responsible for the water effects and
assisted the artist and the architects in working out
the water effects. The Australian government thought
it pretty important and because of our technical
expertise and our understanding of natural materials,
we’ve been on a rolling three-year contract with
Veteran Affairs which manages the asset, we’re
assisting them with their assets in Australia.
Our expertise just doesn’t go to the engineering,
we’ve got a good grasp of material sciences and how
to preserve them in especially in polluted areas like
London.
It is often said that water’s the universal solvent,
and given time water will dissolve anything; that’s
quite true and with the mismatch of materials we use,
we’ve had to do a lot of work to ensure the project is
still around for years to come. We’ve worked hard on
cost that idea and even work out if it can potentially achieving balance in the water, so that if we’re using
be done. water in the environment, we can treat it so there’s
That’s one way. Another way is if the customer no bugs growing in there, but equally important we
knows what we do, we are told the budget, the don’t corrode things away, we keep things in a
customer wants something to work in this space, we pristine state.
might work with the customer’s architect and interior One of the things we’ve been doing over the last
designers. We use our in-house design team to year and a half is a lot more work with LED lights,
develop the produce the idea. So we’ve got the ability and what we’ve found is when you’ve have different
to be the artist, the designer, and the advantage is we finishes and colours, the LEDs can create different
very quickly work out if that concept’s feasible and light gradings and different colours. The LEDs can
cost it before it goes too far. What we find a lot with really punch out the different materials or water
customers including casinos and big developments, effects. We’re able to programme what colour we want
they get a high-profile person in, they suggest a to get different parts of the project to feature out at
concept but it’s not feasible because they don’t know varying times, because we find certain colours
how to test if their concept’s work. We're involved,
because customers know what we do, our
recommendation comes mainly from word of mouth
and our proven track record. The customer will say
listen guys, we want you to do this and so we’ll work
the project out with them and put it together. We
come with a team, that all contributes to the project
to get a really good result, because we’re drawing
from different in-house expertises, the results have
been very good.
CI: Where’s your main market?
DS: We’ve got a bit of work happening in the
Middle East, in Malaysia, Singapore… The world’s
become a lot smaller, so realistically if we’re working
internationally, it’s no different if we were working in
other States or in another town. The only difference
is a bit of a time lag. We’re doing some development
work now for a casino in Darwin [Australia, where
Waterforms is based], we work for Tabcorp which is a
major player with casinos in different States within
Australia, we’re working in Queensland, New South
Wales, Tasmania, we’re all over Australia, and I’ve got
an ongoing commitment in London, which is a
three-year contract.
It’s really hard to break into the American market,
but a lot of international people know who we are
and they value our work.
20 OCTOBER 2008
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