Regional Publishing International 58
ERITREA
YEMEN
ETHIOPIA
EAST AFRICA
CENTRAL
AFRICAN REPUBLIC
Positive perspectives
SOMALIA
The newspaper market in East Africa is still relatively young but is
UGANDA KENYA
riding on the crest of economic growth, an emerging freedom of the
press, and the prospects of the economic integration of the East Afri-
ZAIRE
RWANDA
BURUNDI
can community.
TANZANIA
The region has not yet embraced the free dailies phenomenon, and the
percentage of newspaper readers in relation to the population is still
very low. Most of the dailies publish for their in-country audiences and
sell only a few copies in the neighboring countries, where they mainly
target their citizens living and working there or investors with regional
interests.
KENYA TANZANIA
Kenya, as the largest economy, has the most vibrant newspaper market The main daily newspapers are Mwananchi, Mtanzania, Dimba, Mwa-
and is the preferred launching pad for media investors in the region. Re- naspoti, Daily News and Guardian. Most publications in this market are
sponding to a steadily growing economy, the newspaper market in Kenya published in Swahili because the country adopted Swahili as its national
has been quite vibrant this year. Because the two national dailies – The language soon after independence. Of the dailies, only Daily News and
Daily Nation and The Standard – control more than 80% of the market, Guardian are published in English. Mwananchi is published by NMG
complete with their own national circulation networks, the entry of two while Guardian is owned by IPP Media.
new dailies in Nairobi, the capital city, was quite significant. There are also several weekly papers. Rai and Tanzania Daima are weekly
The Nairobi Star made its debut into the market in June, closely followed newspapers that are popular with readers for their analysis of weekly
by Daily Metro in September. The latter is a publication of the Nation Me- events. Majira, a pro-government weekly, completes the weeklies.
dia Group that also publishes the regional weekly, The EastAfrican. The
entry of Daily Metro followed hot on the heels of Business Daily, a daily RWANDA
newspaper dedicated to business coverage, by the same media group There is a variety of English-language newspapers in Rwanda, such as the
late last year. New Times and Rwanda Newsline. There are also some that are written in
As it is an election year, several weekly newspapers have also sprung up Kinyarwanda, which is the most-spoken language in Rwanda. These are
at newsstands, but most of them are not likely to last long after the Gen- Umuseso, Invaho and Ingabo.
eral Election scheduled for December. Le Journal, a French newspaper, is also popular among the elite and expa-
On the magazine front, several entrepreneurs have plunged into the triate communities. The Rwanda Newsline and Umuseso are independ-
market with their eyes on niche markets and advertising revenue. Apart ent. They are analytical and very political and are considered anti-gov-
from True Love and Drum, published by Nation Media Group, Parents ernment. Invaho is the oldest publication and together with New Times
Magazine, which has been publishing for over 10 years now, continues to dominates the newspaper sector in this country. The two are pro-gov-
persevere using the Standard Group’s distribution network, the Publish- ernment – they are funded by the government – and cover diverse areas
ers’ Distribution Services (PDS). of geography and politics. Ingabo is more regional.
The new kid on the block, however, is Adam, the first-ever local men’s The newspapers are mainly distributed by dropping them at central
magazine in the newsstands. Adam will compete for male readers with points throughout the country where vendors pick them up to sell along
South African publishers that have dominated the men’s magazine sec- the roads, especially in morning traffic.
tor in Kenya for a long time. Woka Nyagwoka
UGANDA
There are two major newspapers in Uganda, The Monitor and New Vision.
The Monitor is the country’s only independent daily newspaper pub-
lished by Nation Media Group. It first rolled off the press in 1993. New
Vision was started by the ruling National Resistance Movement (NRM) in
1987 and is funded and owned by the Movement.
There are other weekly publications, such as The Guardian and Bukkedde.
Monthly magazines include The City Beat, True Love, Bride, and African
Woman. Until recently there had been no women’s magazines in this
market, and African Woman is seeking to fill that void.
AAU07_2722_Inhalt.indd 58U07_2722_Inhalt.indd 58 008.11.2007 13:51:48 Uhr8.11.2007 13:51:48 Uhr
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