Regional Publishing International 45
CZECH REPUBLIC
Expectations of a rise in VAT
The situation in the Czech newspaper market is currently more or less readers are rather conservative and publishers here prefer to insert
stable in that no further dailies are expected to appear in the near fu- supplements into their papers,” Susta explained.
ture. Among the serious newspapers, Mladá fronta Dnes sold the high- The biggest changes on the Czech market in 2007 were on the magazine
est number of copies in the first six months of 2007 (304,447, latest side, where 49% of Hachette Filipacchi 2000 was sold to Burda, and short-
available figure), followed by Právo (156,396) and Lidové noviny (71,185), ly thereafter Burda merged with Vogel Burda Communication. Addition-
while the tabloid market was once again dominated by Blesk (458,218), ally, several TV magazines were purchased from Ringier by Bauer Media.
its main competitors Aha! (123,226) and Síp (107,412) left far behind. Almost all newspapers published in this country, incidentally, are in the
The biggest problem Czech publishers will face after January 1, 2008 is hands of foreign capital, with Právo as practically the only exception.
that the VAT on periodic press will rise from 5% to 9%. “It’s hard to es- According to Susta, the Czech dailies don’t feel any threat from the Internet
timate, however, to what extent this will affect prices,” said Jan Susta, at present. He indicates that their overall circulation has stayed pretty stable
director of the local Publishers Association (UVDT). in the past five years – the annual average in 2003 was 1.642 million copies
Czech broadsheet dailies do not intend to change their format in the and in first half of 2007 the figure even rose slightly to 1.677 million.
foreseeable future, as has been the case in other countries. “Local Lubomír Sedlák
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AAU07_2722_Inhalt.indd 45U07_2722_Inhalt.indd 45 008.11.2007 13:51:32 Uhr8.11.2007 13:51:32 Uhr
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