Publishing International 1
EDITORIAL
Where are we on the publishing map today?
Dear Reader
So much is happening everywhere and in every aspect of life. Our the industry on an international level, and zooming in to selected
world is highly interesting, fascinating and at times frightening as regional trends that give a perspective from different markets out-
we watch amazing developments going on around us. Globalization, side those with which we are familiar.
regionalization, personalization, individualization, digitalization: We
observe these developments and are part of it. We feel their impact We wish you an interesting read and good onward journey in the
on our every-day habits and they profoundly influence the way we publishing world – whether you’re currently travelling on a speedy
work, our strategies and decision-making at all levels. highway, a picturesque scenic road or perhaps on a bumpy track.
All routes have their own valuable experiences and they sometimes
New channels, new readers, new markets, new advertising formats interconnect: Those crossroads are often the most interesting places
– as well as loyalty to traditional ways and values: Is there a formula on the journey.
for the perfect integration of seemingly conflicting elements? In
Publishing International we provide a vital overview – without any Sophie Mauch Raphael Golta
claim of completeness – by looking at developments that affect
sophie.mauch@presstrends.com raphael.golta@presstrends.com
AAU07_2722_Inhalt.indd 1U07_2722_Inhalt.indd 1 008.11.2007 13:49:17 Uhr8.11.2007 13:49:17 Uhr
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64