Publishing International 2
CONTENTS IMPRINT
11 Global Publisher
12 Advertising Market presstrends GmbH
In most cases the major income source for publishers, Weinplatz 4
the advertising market developments are key to a 8001 Zürich
successful publishing business. Switzerland
18 Readership Market T +41 (0)44 350 25 88
No publishing without the public – readers are relevant F +41 (o)44 350 25 89
for single copy and subscription revenue and form the info@presstrends.com
basis for advertising revenues. www.presstrends.com
24 Publishing Strategies
Publishers need to constantly redefine their strategies Advertising
to face new opportunities and threats. T +41 (0)44 350 25 88
30 Publishing Environment advertising@presstrends.com
The publishing world is surrounded by supplying
industries such as printing and paper on one side, and Design
is influenced by regulatory issues from taxation up to Ivony Ltd.
the existence of press freedom on the other side. Muehlebachstrasse 52
8008 Zurich
39 Regional Switzerland
40 Germany www.ivony.com
41 M&A in Germany
42 United Kingdom Distribution
44 Ireland eds AG
45 Czech Republic Bergstrasse 58
46 Hungary Postfach 731
48 Asia 8706 Meilen
49 India Switzerland
50 Gulf Region
51 Russia Circulation
52 USA 6,000 copies
54 Latin America
58 East Africa © presstrends 2007
INDEX OF ADVERTISERS Digital edition & free subscription
www.presstrends.com/publications
37 Chaucer Freight Limited, United Kingdom
45 COMAG Magazine Marketing, United Kingdom Images
59 Distripress, Switzerland The lead photos were taken by Roger Canali
22 DPV Worldwide GmbH, Germany at Ringier AG in Zurich.
43 EDS AG, Switzerland www.canali-photos.ch
27 Export Press, France
29 Hellenic Distribution Agency Ltd., Greece Photos on pages 13, 14, 16, 17, 22, 25, 26, 28, 29,
47 Ivony Factory, Switzerland 33, 42, 44, 46, 52, 53 by presstrends.
49 Magexpress, Brazil
55 Panalpina Welttransport GmbH, Germany
C Publigroupe, Switzerland (inside back cover)
32 presstrends GmbH, Switzerland
1 Source Interlink UK, United Kingdom
C Speedimpex USA, Inc., USA (inside front cover)
17 Süddeutsche Zeitung GmbH, Germany
C Swiss Post International, Switzerland (back cover)
41 The Standard Ltd, Kenya
23 W.E. Saarbach, Germany
15 World Association of Newspapers, France
3 YourMail, Switzerland
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