Advertising Market Publishing International 17
Moritz Wuttke
mwuttke@publicitas.com
Asia-Pacific
Moritz Wuttke
What have been the main developments in the advertising market Which factors will have a major impact on the future developments
in your region over the past year? in the market?
Due to the big differences in the maturity of the markets like Australia, National elections in some countries, e.g. India (negative impact for
India, Singapore or China the real common denominator was the healthy international advertising, positive for domestic advertising), the state of
ad spending growth in general (more than 10%). In some markets the on- the US economy for the advertising budgets into US media, the Olym-
line ad spending was even more pronounced due to the delay of progress pic Games in China (no real positive impact on international advertis-
in these market versus Europe. ing) and last but not least: How well do print media owner manage the
What are your expectations for 2008? convergence of Print to Online. The faster and better they manage it, the
Generally all Asia-Pacific markets will have a 6 – 10% advertising growth. more revenue can be converted from print into their online properties,
Most of this growth will be spent in Internet, TV and Outdoor. In those which else will be lost.
markets where Free Newspapers are arising, the newspaper environment
will profit as well in similar growth patterns, otherwise newspapers will
slightly loose market share.
News from all over the world. Worldwide – thanks to our international partners.
We are proud of our distribution partners who make this possible.
Many thanks for successful meetings at Distripress in Vienna.
AAU07_2722_Inhalt.indd 17U07_2722_Inhalt.indd 17 008.11.2007 13:49:58 Uhr8.11.2007 13:49:58 Uhr
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