Publishing Environment Publishing International 32
YES OR NO
Would you invest in
printing news on paper?
Assume that Gutenberg had never invented the printing
press, and that the news dissemination business originally
evolved around the Internet and cable TV. If somebody came
to you and said “I’ve got this great idea. Let’s start a busi-
ness where we print the news on paper. We’ll run the printing
presses all night, and distribute the papers with huge fleets
of trucks, so that people can read about what happened
yesterday.” Would you invest in that?
Warren Buffet at the Berkshire Hathaway annual shareholder meeting 2007
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AAU07_2722_Inhalt.indd 32U07_2722_Inhalt.indd 32 008.11.2007 13:50:47 Uhr8.11.2007 13:50:47 Uhr
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