Publishing Environment Publishing International 33
Patrice Le Hodey, Chairman of the Peter Karnig, Strategy
publishing group La Libre Belgique Consultant, Roger Black
– La Dernière Heure Les Sports Studio, Inc.
Yes. No.
I suggest that the creation of a new media, However, I do believe that there will always be
‘the newspaper’, which has a set print format a need for a portable, disposable/recyclable
and each day delivers a selection of news items information product and yes, News would be
and opinions on the major events in our soci- great content for such a product, since after
ety, will be a welcome solution. As it is printed all, that is disposable too. Once you have the
on paper it will give more weight and added info, you don’t need to keep it, especially if it
credibility to the selected information. is available for search and retrieval at a later
In such a world where all information is avail- date from some available database. My motto
able any time anywhere via all our mobile de- is: Content (and that includes advertising) has
vices – how do we filter the most important different value for both readers and publishers
news, and learn about their connections and depending on where and when it is delivered.
backgrounds? Here is an idea for a disposable print prod-
A newspaper will also offer new opportunities uct that could be given away for free to small
for the advertising world. Among all the ads portable print shops. The print shops could of-
which compete at being dynamic but became fer the paper for a small fee or as a perk for
also more and more short-lived, a communi- purchasing coffee or food at a kiosk prior to
cation platform which leaves time to read and boarding some mode of transport. The news
look, and which may be opened several times. paper itself would be produced just like now
The newspaper will thus be a passionate addi- and paired with geographically and demo-
tion to the world of communication, as having graphically appropriate adverts, the print-
a print document that everyone can share and shops/retailers would download the digital
discuss will greatly improve the communica- paper for free and print it themselves on some
tion among each of us. low cost printers, then offer it for sale or give
Getting every morning a fresh newspaper to away for free depending on their own busi-
your home or at a kiosk will be a most reward- ness model, thus providing a new targeted
ing addition to our daily routine, and may distribution model.
strongly influence our existence.
What is your opinion?
Join the discussion on www.publishing-lounge.com
AAU07_2722_Inhalt.indd 33U07_2722_Inhalt.indd 33 008.11.2007 13:50:50 Uhr8.11.2007 13:50:50 Uhr
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