Readership Market Publishing International 22
PRESS RETAIL
Finding the right title
The German company LeserAuskunft GmbH is currently testing a sys-
tem called PresseTerminal as a service for customers and in support of
newsstands. Publishing International spoke with Ulla Strauss, the CEO
of the company.
What can the customer expect when entering a shop with Presse-
Terminal?
The customer will find PresseTerminal’s digital consultation and sales as-
sistant near the magazine rack. Magazines are quickly and easily found
via Touchscreen – the contents of the magazines are also searched, i.e.,
all titles are retrieved that discuss, for example, binoculars. PresseTer- PresseTerminal
minal then shows the location of the magazine in the shop, forwards
information to the magazine by e-mail, or accepts orders for magazines
that are unavailable.
To what extent can one search the contents/subjects of the most
recent issues?
PresseTerminal offers a full-text search, where all titles that contain Ulla Strauss
the keyword in any form will be retrieved. The customer is thoroughly
informed about his/her subject and knows what the press has to offer selection of magazines currently in print can be found, even those that
on the subject. aren’t on the shelves, with the possibility of ordering them to be picked
How many titles can currently be retrieved at a terminal? up later. In a train station bookstore, technical and international press
Each newsstand determines that individually. The selection of titles is may – in part – be included in the PresseTerminal selection.
thus personalized for the needs of each area. In many cases, the entire presstrends
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AAU07_2722_Inhalt.indd 22U07_2722_Inhalt.indd 22 008.11.2007 13:50:15 Uhr8.11.2007 13:50:15 Uhr
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