Regional Publishing International 49
INDIA
Hyperactivity for a couple of more
years to come
The press readership is growing by 10 to 13 percent in India, but the In the case of individual publications, it is only the respective publishers
number of newspapers and magazines available in the market has who would know the fates of these publications. This is particularly an
grown by almost 400 percent. area of concern when over 80 percent of the launches were in segments
With the country’s information and broadcasting minister Priyaranjan with existing competition.
Dasmunshi pledging his ministry’s determination to announce further The readership figures for non-English language publications are grow-
policy reforms in January 2008, the country’s publishing market is likely ing at a faster rate; affluence of non-English readers is markedly improv-
to show hyperactivity for at least a couple of more years to come. ing in non-metro cities. However, no major launches have been seen in
It is a strange phenomenon that neither the existing Indian publishers this category. The only significant new launches have been newer edi-
nor international publishers seeking to capitalize on the existing market tions of existing newspapers in newer cities.
are talking about possible pitfalls or ‘corrections’ in these boom times. Bhupesh Trivedi
Ever since India opened up foreign direct investment (FDI) in print me-
dia, particularly in the last two years, over 200 known print publications
were launched in the country.
In the first six months of 2007 alone, almost 2,100 new titles were regis- Ever since India opened up foreign direct investment (FDI) in
tered by the Registrar of Newspapers in India (RNI). Other than the I&B print media, particularly in the last two years, over 200 known print
ministry, there is no single source from which one can actually find out publications were launched in the country.
how many of these are ‘parked’ titles or have been launched.
Thinking of Brazil – Think of magexpress
Magazine Express is Grupo Abril’s (Latin America’s largest print media group and one of
the region’s largest communication groups) magazine import and export arm. Therefore
please contact us if you wish to export your magazines to Brazil or import Brazilian titles.
T +55 11 3644 6008 magexpress@magexpress.com.br
www.magexpress.com.br
AAU07_2722_Inhalt.indd 49U07_2722_Inhalt.indd 49 008.11.2007 13:51:37 Uhr8.11.2007 13:51:37 Uhr
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