Publishing Strategies Publishing International 27
GLOBAL ENTERTAINMENT AND MEDIA OUTLOOK 2007-2011
Regional differences
For the eighth time the consulting company PriceWaterhouseCoopers has presented a five-year outlook for 14 industry segments of the entertain-
ment and media industry worldwide. Publishing International summarizes the projections for the global news paper and magazine markets.
presstrends
Newspapers Magazines
EMEA Gains in Central and Eastern Europe and Middle East/ New launches will offset increased competition from the
Africa will help counter ongoing shifts of resources to internet and lead to increase circulation spending.
the internet in Western Europe, leading to advances in
newspaper advertising for EMEA as a whole.
U.S. Alliances with search engines to help sell inventory Readership migration to the Internet will lead to slower
should have a positive impact on retail print advertis- growth in consumer magazine print advertising.
ing beginning in 2010.
Canada Free newspapers and competition from the Internet Popular local consumer titles and an expanding tel-
will lead to continued declines in unit circulation and a ecommunications sector will buoy consumer and trade
decrease in circulation spending. magazine advertising.
Asia Pacific Growth will increase from US$ 45.2 billion in 2006 to The market will advance at an annual rate of 3.6 percent,
US$ 53.5 billion in 2011, an annual rate of 3.4 percent. increasing from US$ 17.2 billion in 2006 to US$ 20.6
billion in 2011.
Latin America The emergence of broadband will attract people to the In- Spending will expand from US$ 3.1 billion in 2006 to
ternet and lead to slower growth in unit circulation and in US$ 4.2 billion in 2011, rising at an annual rate of 6.1
circulation spending compared with the past two years. percent.
Source: PWC
AAU07_2722_Inhalt.indd 27U07_2722_Inhalt.indd 27 008.11.2007 13:50:34 Uhr8.11.2007 13:50:34 Uhr
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