Regional Publishing International 44
IRELAND
Newspaper market continues to grow
The latest figures on Irish newspaper reader- Ireland has around 3.4 million adult readers.
ship show that newspaper circulation contin- In 2007, the morning newspaper market as a
ues to grow. The results are contained in the whole shows an increase of 111.000 readers. This
Joint National Readership Survey (JNRS) which is influenced by the launch of the Irish Daily
covers the 12 month period July 2006 – June Mail in February 2006 – whose figures were not
2007. The report compares it with results from included in this report – and the introduction
the previous survey which covered January – of the morning daily freesheets – Herald AM
December 2006. and Metro – in late 2005. The launch of the Irish
Daily Mail was responsible for the fact that all
of the six titles measured lost readership in this
category in the last report.
However, although the Mail continues to sell
well, daily newspapers seem to have made up
Daily papers circulation some of those losses. All of them, with the ex-
2006 2006/2007 DIFF ception of the Irish Times, have gained read-
% ‚000 % ‚000 % point ‚000 ers according to this latest report. This is most
Irish Independent 15.7 535 17.1 590 +1.4 +55 noticeable for the Irish Independent which is
Irish Times 9.9 336 9.2 318 - 0.7 - 18 up 55,000 (10%), Irish Sun, up 3,000 (15%) and
Irish Examiner 7.3 249 7.4 256 +0.1 +7 the Irish Daily Star, up 32,000 (8%).
Irish Daily Star 11.8 401 12.6 433 +0.8 +32 Metro, Dublin’s free daily newspaper, which
Irish Daily Mirror 5.2 176 5.3 183 +0.1 +7 was excluded from the JNRS figures, now
Irish Sun 7.4 251 8.4 288 +1.0 +37 boasts a daily readership of 135,000 accord-
Evening Herald 8.8 299 8.9 308 +0.1 +9 ing to its latest market research. This research
was carried out by Target Group Index (TGI).
Source: JNRS/Lansdowne 2006 and JNRS/Lansdowne 2006/2007 Ciaran Buckley
According to the latest readership
report most daily newspapers
have gained readers.
AAU07_2722_Inhalt.indd 44U07_2722_Inhalt.indd 44 008.11.2007 13:51:31 Uhr8.11.2007 13:51:31 Uhr
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