Readership Market Publishing International 21
CROSS-BORDER TRADE WITH PRESS PRODUCTS
A year with mixed results
For the cross-border trade with press products, 2006 was a year with mixed results.
The aim of the annual Distripress survey is daily newspapers has slightly increased, while
to give some insight into the estimates and circulation and turnover continue to be
expectations of the different market players. negative. After a very positive 2005 for weekly
The analysis also allows for generalized con- and less frequent publications, this trend has
clusions about the situation in the industry slowed down and to some extent even re-
and in different regional markets. versed. It is interesting to note that the
For Europe the picture is similar to that in exporting side of the Asian market looks
2005. However, the positive tendencies of positive.
the previous year have somewhat slowed Africa has continued its positive development Expected sales development in press
down in 2006. in terms of points of sales, but with some export by target areas for 2007
Looking at the points of sales, North Amer- rather negative results for the different cate-
ica shows a slight stagnation, a respective gories of publications. Exporters consider the Publishers stable, exporters positive
decrease in 2006 after a good result in 2005. market as positive, publishers as balanced. Publishers positive, exporters positive
From the importers’ view, the trend has re- presstrends Publishers positive, exporters stable
versed compared to 2005: There is a negative
trend for daily newspapers, a positive one for
weekly titles and a mixed trend for less fre-
quent titles. Exporters and publishers find
that developments in the North American
NORTH AMERICA
market are positive.
A thoroughly positive picture can be seen in
EUROPE
the Middle East. As far as the points of sales
MIDDLE EAST
and the imported titles in all categories are ASIA PACIFIC
concerned, all indicators show growth – this
AFRICA
trend was not yet so strong in 2005. Also
from the exporters’ view, the picture remains
positive.
LATIN AMERICA
The developments in the Asian market need
to be looked at in a different way. As in 2005,
the development of points of sales for press
products is positive. The number of imported
The Survey
The survey was carried out by presstrends on behalf of Distripress.
409 member companies of Distripress were contacted for the survey, and
the following companies replied: 60 exporters (40 from Europe, 6 from
North America, 4 from the Middle East, 5 from the Asian/Pacific region,
3 from Africa, 2 from Latin America)
76 distribution companies (47 from Europe, 13 from North America, 3 from
the Middle East, 5 from the Asian/Pacific region, 3 from Africa, 5 from
Latin America)
56 publishers (41 from Europe, 13 from North America, 2 from the Asian/
Pacific region); some companies replied both in the category of exporters
as well as distributors.
Source of the data: The full report was published in the Distripress Gazette 1/2007.
AAU07_2722_Inhalt.indd 21U07_2722_Inhalt.indd 21 008.11.2007 13:50:14 Uhr8.11.2007 13:50:14 Uhr
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