Publishing Environment Publishing International 37
ELECTRONIC PAPER
What maturity?
Often predicted but in publishing practice still irrelevant, the elec-
tronic paper is an evergreen of being ‘the next big hit’ in the publish-
ing business. If still not of relevance for newspapers or magazines,
the technology nevertheless seems to make its progress.
Market research company NanoMarkets made a study looking at the
market potential of electronic paper in general and not specifically as
a newsprint replacement. The market value for e-paper is predicted to
double from US$ 2 billion in 2012 to US$ 4 billion in 2014 as products The next big hit? Copyright © Plastic Logic Limited
take over shop shelves and point-of-purchase (PoP) displays. Com-
panies that put affordable colour devices into early production are
likely to take the lion’s share. NanoMarkets sees the signage market
as the biggest opportunity. Other markets include disposable elec- devices will reach a level that will meet application requirements for
tronics and mobile phone displays. magazines by 2009.
The question remains, even if the technology is going to be applied Let’s assume that the technology reaches a stage where it might be
in some sectors, if it will affect the publishing market in a relevant applicable to newspapers and magazines: An other question with no
way. Currently all commercially available e-paper devices are mon- answer till now regards the business model in the publishing sec-
ochrome, have a limited display size and come at a high price. For tor. So far publishers and their readers have shown much resistance
example the Sony Reader debuted last year with a street price of to any iPodization of the core business. A paper remains a paper re-
US$ 349. Russell J. Wilcox, president and CEO of Cambridge based mains a paper.
E Ink nevertheless assumes that the image quality and size of e-paper presstrends
When it HAS to be there!
www.chaucerfreight.com
AAU07_2722_Inhalt.indd 37U07_2722_Inhalt.indd 37 008.11.2007 13:50:56 Uhr8.11.2007 13:50:56 Uhr
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