Publishing Strategies Publishing International 28
WEB TV
The new holy grail of newspapers online?
Newspapers around the world are investing in video services on their websites.
Since Youtube began its triumphant advance
a website without moving pictures is becom-
ing more and more unthinkable. More than
three thirds of young adults in the U.S. have
been watching some kind of streaming video
in September according to comScore Media
Metrix, and the trend is ubiquitous in all
developed internet countries. The growing
penetration of broadband Internet access is
further accelerating this development. How-
ever, newspapers around the world are well
prepared to face this challenge. They have
started to include video and web TV on their
websites to an unprecedented extent. The The web TV service of the Jungfrau Zeitung
initiatives not only impress by volume, but
also by creativity. And small newspapers have
proved to be at least as innovative as their big
peers.
Let’s first look at Switzerland. The tiny news- daily. “We publish the future of the news- were bound to objectivity. Telegraph News
paper Jungfrau Zeitung is published twice paper now”, said managing director Chris- Now provides a daily seven-minute recap of
a week and reaches 25,000 out of 45,000 toph Bauer at a recent INMA conference in news stories that can be viewed individually
inhabitants in its area. Publisher Urs Goss- Warsaw. Within the first year the website has or in one sequence. In September 2007 the
weiler is focussing on hyper-local news; not gained 35,000 registered users and attracts telegraph.co.uk website reached 10 million
only in print, but to a much greater extent 15,000 readers a day and 240,000 unique unique users, 4 million of them based in the
online: “We don’t publish a traditional news- users a month. Video interviews are a favour- UK alone. But the new multimedia approach
paper. Our ‘printout’ has the look and feel of ite among the Web users. 116,000 copies of is also an economic success. The commercial
a newspaper, but is more or less the printed the printed newspaper are being distributed figures were up 100 percent year on year.
and home delivered version of our website Monday to Friday. The staff of 50 for the
www.jungfrau-zeitung.ch”. Since November whole multimedia operation produces three Video is delivering results in terms of traf-
2006 ‘Mikro TV’ has been part of the web- web TV programs a day. fic. And users can also contribute their share.
site. The editorial team – a staff of only 10 In the U.S. Freedom Communications, Inc.,
people is responsible for the newspaper and To evolve from a pure print product into a publisher of several regional newspapers, is a
the website – aims to produce two new 30 to true multi-media venture – that is also the good example of forward thinking usage. It
90 second video clips a day that accomplish goal of The Telegraph Media Group in the has just started a video-sharing service as part
the written articles. For sure the quality of UK. However, here change is taking place on of an enterprise-wide initiative. As a first step
the audio and sometimes also the video is not a much larger scale. The newspaper decided it introduced enhanced internet video capa-
comparable to professional TV, but the effort to combine its move into a new building with bilities on OCRegister.com, SqueezeOC.com
is well received by the users of Jungfrau Zei- a complete re-invention of its media portfo- and OCVarsity.com in August 2007. “Video
tung as well as the local advertisers. lio. More than 600 journalists were trained is a key element in our ongoing efforts to
in producing true multi media content. In enhance our storytelling capabilities and
Much more professionalism can be seen at October 2006 the first video from the new the ways our community interacts with one
Ringier’s cash.ch, a multi-channel financial newsroom went online. “We are now a very another,” said Jeff Light, deputy editor for
information platform that ceased to publish different organization than 18 months ago” OCRegister.com. “By utilizing video as an-
the printed weekly Cash magazine earlier in says Christopher Lloyd, Assistant Managing other platform for delivering informative and
2007 but now publishes a ‘livepaper’ with in- Editor. He sees video as being a great op- engaging content, OCRegister.com becomes
tegrated audio and video content as well as portunity for journalists: “As a newspaper an even more relevant information source for
mobile edition. It also has a kind of ‘print- we are able to bring our personality to it”, growing online audiences.”
out’ – the free daily financial paper Cash he said. Traditional broadcasters in the UK Katja Riefler
AAU07_2722_Inhalt.indd 28U07_2722_Inhalt.indd 28 008.11.2007 13:50:35 Uhr8.11.2007 13:50:35 Uhr
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64