Dawson Media Direct: The global supplier of newspapers & magazines to the airline industry
Airline Newspaper & Magazine Supplies
Dawson Media Direct (DMD) brings Women’s Interest, Men’s Interest, Technol- Contacts
together publishers and airlines through ogy/IT, Sport, Automobile, Lifestyle and Website: www.dawsonmediadirect.com
the provision of newspapers and magazines Children’s sector.
to passengers onboard aircraft and in Head Office Contacts
executive lounges throughout the world. The sophisticated DMD computer system John Howe – Managing Director
allows the publisher to select the level of email: John.howe@dawsonmd.com
From our headquarters at London Heathrow placement. This placement can range from
we co-ordinate activities ranging from US a specific lounge, airline, region, route or Philip White – Director
publisher relations through our New York aircraft cabin. The level of placement then email: Phil.white@dawsonmd.com
offices, in-house operations in Mainland determines the appropriate number of copies.
Europe and supplies to the Middle East and Joss Manique – Commercial Director
Far East for locally departing passengers. A publication does not need to restrict email: Joss.manique@dawsonmd.com
placement to its country of origin.
All of these actions benefit from a sophisti-
cated inflight copy allocation system, Regional Offices
which is able to tailor placement to fore- Market Research UK
casted passenger loads for each individual Graeme Lilley – Head of UK, Middle East and Asia
flight and class and accurately report usage Generally passengers spend the first hour email: Graeme.lilley@dawsonmd.com
to publishers. reading onboard aircraft. On longhaul
services passengers spend up to 3 hours Europe Regional Office
DMD is the worlds leading supplier of reading. Florent Frapolli – General Manager Europe and Africa
newspapers and magazines to the airline Florent.frapolli@dawsonmd.com
industry. Having more time allows airline passengers
to read in far greater depth. Research shows Germany
DMD supplies over 150 million copies per that this is up to 3 times longer. Laurence Smith – Country Manager Germany
annum to 162 different airline customers. email: Laurence.smith@dawsonmd.com
In addition we are supplying 179 airline Reading is the central part of the business
VIP lounges around the globe. From offices flight experience. France
in the UK, France, Germany, Belgium, Stephan Gang – Country Manager France
Spain, Dubai, Hong Kong and USA, DMD On business flights, people read more email: Stephan.gang@dawsonmd.com
co-ordinates supplies worldwide. extensively and more intensively. Far greater
notice is given to advertising. Belgium
DMD gives publishers the opportunity of Philippe Boosten – Country Manager Belgium
having their publications placed in front Passengers will often read publications not email: Philippe.boosten@dawsonmd.com
of the worlds key decision makers. We offer normally read.
placement in limousine services, VIP lounges, Spain
departure gate distribution and onboard Daniel Stocco – Country Manager Spain
packs for first and business class passengers. Verification of Placement email: Daniel.stocco@dawsonmd.com
Some of our airline customers include DMD works closely with the audit organi- USA
British Airways, Virgin Atlantic, Lufthansa, sations including ABC, BPA, OJD, CIM Scott Cumming – Country Manager USA
American Airlines, Emirates, Singapore etc. We have developed a robust and com- email Scott.cumming@dawsonmd.com
Airlines and Cathay Pacific. Many of these prehensive system that allows both publishers
airline customers are supplied by DMD on and the audit organisations to verify the Dubai
a global basis. number of copies placed on board every Christopher Stoddart – General Manager Middle East
flight by day, and by class of travel, as well Chris.stoddart@dawsonmd.com
A significant number of the worlds most as in every lounge worldwide.
prestigious newspaper and magazine pub- Hong Kong
lishers are already working with DMD. Rosanna Kwok – Country Manager Greater China
Why use Dawson Media Direct Rosanna.kwok@dawsonmd.com
The Process • The ability to build publication
brand awareness.
Airline copies are an important part of
many publishing companies sales strategy. • The opportunity to convert
new readership.
The publisher decides which titles are
appropriate for airline passenger placement. • The ideal sales tool to increase
The most popular sectors are Business, advertising revenues.
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